A Whitepaper for MIPJunior by Digital i
The Power
of Platform
Building Brand Exposure Across the Streaming Ecosystem
Where do the world's biggest family franchises actually build their audience?
This whitepaper by Digital i analyses SVOD and YouTube viewership across five major brands: DC Comics, Star Wars, LEGO, Barbie and Pokémon to reveal how audience engagement is built across the streaming ecosystem, not just within it.
40M+
households reached by DC Comics in a single quarter
22×
average Pokémon viewer engagement per quarter
97%
of YouTube brand exposure driven by user-generated content
Brands analysed:
DC ComicsStar WarsLEGOBarbiePokémon
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